Sunny Machinery original marketing channels, business strength increased substantially

Say to the marketing concept, many people mind first reaction is to put it into a trading (summary), namely "the transaction to sell things. Actually, according to Joseph r. adb"s theory, the marketing of the broader category, essentially, marketing solution is an exchange (exchange), generalize into four words: them.
1 and marketing "bole."
As a medium-sized private enterprise in one of our brand promotion, the weak link talents. And quilting machines as a kind of life, public knowledge point loss, low for a better understanding of mattess, bedding processing and production factory, the market is narrow.
How to make the necessary quilting machines that our factory, raising awareness, is the primary promotion. In this, the author thinks that people can be some professional market is relatively concentrated area of large outdoor billboard hung, some new products exhibition, published online in some related information, such as: some technical research theory, the article exhibition information, market promotion, advertisement, etc. More important is the brand construction yourself to improve public website, and the industry"s awareness, attracting interest groups to browse. In addition, but also in some large scale influence the wider the holding of foreign customers, as cooperative unit taking their brand extends its influence.
According to some industry in recent years, the attention to develop a daring speculation - and some new marketing mode supporting enterprises establish complementary relationship with each other, and other products sales reached a mutually beneficial cooperation (such as four, al, hang seng, and some material suppliers). Through the way of cooperation, can expand the market, enhance the brand value, also can greatly improve the industry brand identities.
2, the marketing of the different ","
The product of marketing homogeneity is a difficulty. How to let customers with our product is worth? How to make our products in large crowd choice? Marketing is the biggest problem faced.
And all say: marketing is not selling "better", "excellent" is not sell, but sell "difference".
Hit their mark soon.
In the paper has discussed the importance of technological innovation, product innovation and product marketing, to update the product, product, open our efforts to reform with other competitors in the same distance between different industries, manufacturing product, product function, is imperative.
At the same time, besides the difference, product marketing should also include the difference.
At present, our marketing and marketing channels are relatively conservative. Since no attention to dealers and brokers. Only rely on direct sales of great limitations, in the current seemed unable to satisfy requirement of marketing. Although our offices in east China region has the highest market share, but next to reconfigure the domestic market is facing a new subject of factory.
Foreign, should try a new marketing channels such agents middlemen, active open doors closed sales. In a new market, develop the potential local agent usually more sales. The master of the market information and customer information, can be targeted attack, also can be more close to the market, adjust to sales policy.
Internally, shall establish efficient business incentives, overcome "waiting" negative, encourage employees to idle to go doing marketing. So, will and purpose, systematic marketing and can effectively maintain market share, and explore new market and new customers to realize "source les chemains menent a marketing" is the ultimate goal.

News source: HengYeJiXie